Public Relations Situation Assignment Example | Topics and Well Written Essays - 1000 words

Public Relations Situation - Assignment Example They could also sound offensive depending on choice of words used in relation to the culture of the target audience. It should be noted that cultural diversity encompasses differences in language, religion, beliefs, social aspects, race and ethnicity as noted by Chia and Synnott (2009). Some of these factors are easy to change and some are not. This means that the public relations professionals should be able to adjust to the cultural aspects of the various audiences of an organisation. Grunig and Toth (2006) explain that they should be able to demonstrate an awareness, understanding and sensitivity to their cultures and interactions between the various cultures. It should also be noted that the audience in public relations are more fluid and this requires adequate response to this. This can only be achieved if there is sufficient flexibility among public relations to adapt to a changing world. Effective public relations professionals or departments are those that have recognised and acknowledged the important fact that discrimination is unhealthy for business. They should also have recognised the importance of taking advantage of a multi-cultural communities and how fast this opportunity is growing. Hain (2008) points out that if public relations professionals or departments were to realise this, they would be able to enable their firms or clients to exploit the cultural diversity in their society or target region. As noted in the introduction, situation analysis is where an organisation evaluates the main communication issues it faces. An awareness in cultural diversity increases the competency of public relations practitioners to note these issues and advice organizations on how to respond... The paper makes a conclusion that each organisation has its own expectations, values and beliefs that shape its public relations. Cultural awareness among public relations practitioners is therefore important in ensuring that the messages they give about the organisation responds to cultural diversity while maintaining consistency with the beliefs, values and expectations of the organisation. For example if organization believes in and values a diverse workforce, then the organisation’s public relations department will have more authority to include practitioners from varied backgrounds and standpoints. The paper approves that multicultural awareness increases the professional relevance of public relations practitioners. It also markets them due to increasing demand by many companies to appeal to the local and global multicultural communities. The paper describes the main thing behind variations in culture is differences in perspectives leading to differences in preferences. This makes cultural awareness a critical competency among public relations practitioners and the public relations department personnel. The awareness of cultural diversity increases the professional relevance of public relations practitioners because of the increasing diversity both in the local and international communities. In order to gain a competitive advantage and increase their market shares, public relations firms takes advantage of the growing cultural diversity and targets or hires people of immigrant origin.

The Future Financial Health of Look Ahead Essay Example | Topics and Well Written Essays - 750 words

The Future Financial Health of Look Ahead - Essay Example The monthly cash flow statements for Look Ahead are given in the table below. Cash Flow is one of the most important aspects of every business. A cash flow statement shows the total of the actual cash inflows and outflows of a business. A cash flow can be prepared for any time period. It helps the company get a clear view of the liquidity at any given point in time (Gillespie et al, 1997). The statements for Look Ahead provide valuable insight into the liquidity position of the company. The cash flow statements indicate that the liquidity position of Look Ahead will be very weak based on the estimates. Hence it is essential to opt for other sources of funds for maintaining a strong liquidity position (Berry and Jarvis, 1996). The overdraft calculations in the statement indicate the amount required by Look Ahead to prevent negative bank balance. From the table, it is evident that Look Ahead must have a Bank Overdraft option for at least  £ 270,000. The Profit and Loss Statement for Look Ahead is presented below. Profit and Loss Account is a financial statement which shows the companies profits and losses for a given period. A profit and loss account helps the company analyze how the profit or loss arose i.e. the main cause/s for the profit or loss, so as to make informed decisions for the future (Arnold et al, 1985). Based on the estimates, Look Ahead forecasts a profit of  £ 80,000. Profit and Loss statement includes all the expenses and the income recorded during the period, irrespective of whether the payment was received (Britton and Watterston, 1996). The projected balance sheet of Look Ahead in December 2007 is presented below. It is evident that Look Ahead needs to give due consideration to its cash inflows and other sources of funding, as the ending bank balance is negative. Also, the balance sheet indicates a total of  £ 240,000 as debt.